The mission of No Ads For Hate is to ask our favorite brands and organizations to stop funding hate by pulling their advertising support from Breitbart News Network.
Advertising has a negative social impact when it funds an organization that profits from hate, fearmongering, and division. Like many news sites, Breitbart makes most of its money through advertising; it doesn’t have digital subscriptions. There is no neutral position when it comes to hate speech — organizations also take a stand by ignoring it in favor of their bottom line.
Hate speech is inflammatory language, often insulting and derisive, that targets an individual or group, and that may or may not include a call to violence. – United States Holocaust Memorial Museum
The impetus for the No Ads For Hate campaign is the global rise in hate speech against migrants and minority communities. Now, more than ever, the media have the power to shape the public’s perceptions of vulnerable populations by providing reporting that is objective, well-researched, and accurate.
If you are not familiar with Breitbart News Network, I encourage you to read this brief article from the Southern Poverty Law Center. It details how Breitbart has transformed into the mainstream media platform for the “Alt Right” — an extreme form of conservatism that embraces racism (implicit or explicit) and aims to preserve “white identity” and “western civilization.” Here’s a sampling of headlines from Breitbart:
- Hoist it high and proud: The Confederate flag proclaims a glorious heritage
- World Health Organization report: Trannies 49xs Higher HIV Rate
- Arabic Translator: Muslim Migrants Secretly Hate Christians, Seek to Outbreed Them
- Here’s Why There Ought to be a Cap on Women Studying Science and Maths
- Would You Rather Your Child Had Feminism Or Cancer?
Consumers are increasingly using their purchasing power to boycott businesses that support, or inadvertently condone, hate, and to bolster those that repudiate it. Join us in telling our favorite brands: No Ads For Hate.
Frequently Asked Questions
- Are you targeting Breitbart because it is a conservative publication?
No Ads For Hate is not about ideology or partisan politics. Our cause is opposing hatred, wherever it appears.
- What about freedom of speech?
The Universal Declaration of Human Rights and the International Covenant on Civil and Political Rights, to which the United States is a party, hold that individuals have a right to freedom of expression. Freedom of expression includes the freedom to seek, receive and share information and ideas. We are strong proponents of freedom of expression — even when we don’t particularly agree with its content. History has clearly demonstrated that restricting expression does not advance democracy.
We do, however, believe that consumers have the right to use their purchasing power to make their stance on an issue known, and ask those they do business with to do better.